A clear plan to grow your business online — from your website to Google to social media.
You told us about four frustrations. Each one points to a real, fixable gap. Here's what's happening, why, and exactly what we'll do about it.
Your Google Business Profile is strong — 4.7 stars with over 650 reviews. But Google isn't the only place people search. Yelp shows just 9 reviews with a 3.0-star average, and since Yelp powers Apple Maps results, that weak presence hurts how iPhone users find you through Maps or Siri.
Google is only one piece of local search. Apple controls roughly half the mobile market. If Yelp and Apple Maps are neglected, you're invisible to a huge chunk of people searching "car wash near me" on their phones.
We'll audit every directory — Apple Maps, Yelp, Bing Places, and others — to find what's claimed, what's missing, and what's outdated. We'll clean up your Yelp profile, claim Apple Business Connect, and make sure your business info is consistent everywhere.
You're spending money on Google Ads but have no clear way to tell if they're bringing in customers. Your website has analytics installed, but the key question is: are the right actions being tracked? Phone calls, direction clicks, membership sign-ups — if those aren't being measured, every ad dollar is a guess.
Having analytics installed is only step one. It needs to be configured to track what matters. If your ads aren't connected to those events, there's no way to know which ads produce results and which waste money.
We'll audit your current analytics setup, configure tracking for every action that matters, connect your ads to those events, and build a simple dashboard so you can see — at a glance — what's working.
You have an Instagram account with very few followers and no Facebook page at all. Without a Facebook page, you can't run Facebook or Instagram ads — it's a requirement. Meanwhile, your competitors are posting regularly and building local followings.
Social media hasn't been a priority, and without a plan it's easy to let it slide. But in the car wash business, social is where memberships get sold and brand loyalty gets built — especially for a business with a story as compelling as solar-powered washes.
We'll create a Facebook page, connect it to Instagram, and build a content strategy around your strengths. This is a foundation piece — once the page is active, it unlocks paid social advertising down the road.
Your website has structural problems that hold it back in search results. Some pages are missing the titles Google reads to understand what they're about. There's no blog. And when someone shares a link to your site on social media, it shows no preview image or description.
Your site was built with visual design in mind, not search performance. The builder it's made with commonly creates these gaps. The missing pieces are exactly what separate a site that ranks from one that doesn't.
We're proposing a new website — built from the ground up for search performance, speed, and conversions. We build it, we maintain it, we optimize it. Everything your current site can't do, the new one will.
You're not operating in a vacuum. Three competitors are within a few miles of you, and each one is investing in their digital presence in ways that Solar City isn't — yet.
Express exterior chain expanding across Texas and Arizona. Professional, fast-loading website with a blog that publishes regular content to attract search traffic. Active social media presence. Running Google Ads with dedicated landing pages for memberships. Their online presence is polished and built to convert visitors into members.
The largest car wash chain in the country with hundreds of locations. Massive marketing budget behind a professional website, strong search rankings, and a blog that drives organic traffic nationally and locally. They dominate search results for generic car wash terms in most markets they operate in. Their membership sign-up flow is seamless.
Growing express exterior chain with modern branding and a clean, professional website. Investing in content marketing and local SEO. Active on social media with a consistent posting schedule. They're building their digital presence the right way from the start — exactly what Solar City needs to do.
Here's how people search, where competitors show up, and where Solar City has room to win.
The takeaway: Your competitors have the digital basics covered — blogs, ads, fast websites. But none of them can claim what you can: a genuine solar-powered, eco-friendly car wash. That's a story worth telling, and we'll make sure it gets found.
Your current site is holding you back. Here's what we see, and what a new website built by SoTech would change.
We took a close look at solarcitycarwash.com. Below are screenshots of what your customers see today.
We're proposing a complete rebuild — designed for speed, search rankings, and turning visitors into members.
2-4 posts per month on topics your customers are actually searching for. Each post is a new chance to show up in Google.
Built to load fast on every device. Most of your customers will find you on a phone — the site will be designed for that first.
Every page structured so Google can read it, understand it, and rank it. Page titles, descriptions, business info — all done right.
Membership sign-ups front and center. Click-to-call buttons. Directions with one tap. Every page leads to an action.
Know exactly how many people visit, where they come from, and what they do. No more guessing if your marketing is working.
You focus on running your business. We handle the website — updates, improvements, and ongoing optimization.
Built by SoTech. Optimized for growth. Maintained so you never have to think about it.
We audited all 11 pages of solarcitycarwash.com. Here's what we found — organized by the areas that matter most for getting found in search.
How well your site is built for search engines to read and understand.
How well your site helps you show up in "near me" and local searches.
How your business appears across the rest of the internet — beyond your website.
Here's what we found on each page of your current site, with the specific URL and what needs to change.
| Page | Status | What We Found | What the New Site Fixes |
|---|---|---|---|
| Homesolarcitycarwash.com/ | Needs Work | Page title is generic ("Solar City Car Wash"). Content loads dynamically which can slow down Google's ability to read it. Pricing and wash packages are present. | Strong, keyword-rich page title. Fast-loading content. Structured business info Google can display in results. |
| About Us/about-us/ | Good | Page title present. Content tells the solar/eco story — but it could do much more for search. This is your most differentiated page. | Expand the solar story with search-optimized content. This page should rank for "solar powered car wash." |
| Plans/plans/ | Needs Work | Membership plans and pricing exist but load dynamically. Page title is generic. No content beyond pricing cards — Google needs more text to understand and rank this page. | Keyword-rich title targeting "car wash membership Mesquite." Add supporting content around membership value. |
| Family Plan/family-plan/ | Needs Work | Page title present but content is thin. Not enough for Google to rank this page for anything meaningful. | Expand content. Target family-related car wash searches. |
| Fleet Program/fleet-program/ | Good | Page title present. Good niche page for commercial customers. Content is adequate but could be strengthened. | Strengthen content to rank for "fleet car wash Mesquite" and similar terms. |
| Fundraising/fundraising/ | Needs Work | Content is thin. Page title may be missing. Community-focused page with potential but not enough content for Google to work with. | Expand with details about the fundraising program. Target local community searches. |
| Free Wash/free-wash/ | Needs Work | Lead capture page. Minimal content. Page title needs verification. | Proper title and supporting content. Optimize the form for conversions. |
| Contact Us/contact-us/ | Missing Basics | Page title is missing — Google can't properly identify what this page is. Address and hours are present, which is good. | Add proper title. Add business info Google can display in search. Embed map. |
| Careers/careers/ | Missing Basics | Page title is missing. Content is thin. Low priority for search rankings but should have the basics. | Add proper title. Low priority but included in the rebuild. |
| Privacy Policy/privacy-policy/ | Good | Standard legal page. Adequate for its purpose. | No changes needed. Standard page carried over. |
| Under Construction/under-construction/ | Needs Work | Placeholder page that's visible to Google. If not in use, it should be hidden from search engines. | Remove or redirect. No placeholder pages in the new site. |
The bottom line: Most of these issues stem from the current platform's limitations. The new website addresses every one — proper page titles, strong content, business info Google can read, social sharing that works, and a blog to build search authority over time.
These are the search terms we'll target across your website, blog, and ads. Organized by what people are looking for.
| Keyword | Intent | Priority | Notes |
|---|---|---|---|
| express car wash Mesquite TX | Ready to buy | High | Core service + location. Top Google Ads target. |
| car detailing Mesquite TX | Ready to buy | High | High-value service keyword. Attracts premium customers. |
| car wash membership Mesquite | Ready to buy | High | Membership intent = recurring revenue. Build a page around this. |
| full service car wash Mesquite | Ready to buy | Medium | Broader service term. Good for website content. |
| hand car wash Mesquite TX | Ready to buy | Medium | If offered — differentiates from automated competitors. |
| Keyword | Intent | Priority | Notes |
|---|---|---|---|
| solar powered car wash | Exploring / Brand | High | Your biggest differentiator. Own this completely. |
| eco friendly car wash near me | Ready to buy | High | Growing search trend. Solar City is perfectly positioned. |
| green car wash Mesquite | Ready to buy | Medium | Low competition. Relatively easy to rank for. |
| sustainable car wash Texas | Exploring | Low | Blog content opportunity. Broader geographic reach. |
| Keyword | Intent | Priority | Notes |
|---|---|---|---|
| best car wash Mesquite TX | Ready to buy | High | 4.7 stars with 650+ reviews makes this winnable. |
| car wash near 75149 | Ready to buy | Medium | ZIP code searches are common on mobile. |
| car wash open today Mesquite | Ready to buy | Medium | Real-time intent. Business hours must be accurate everywhere. |
| car wash near me Mesquite | Ready to buy | High | Proximity-driven. Strong Google profile + local presence wins this. |
| Keyword | Intent | Priority | Notes |
|---|---|---|---|
| unlimited car wash plans Mesquite | Ready to buy | High | Membership-focused. High conversion intent. |
| car wash with free vacuum Mesquite | Ready to buy | Medium | Feature-specific search. Mention in website copy if offered. |
| cheapest car wash Mesquite TX | Ready to buy | Low | Price-sensitive traffic. May not align with brand positioning. |
| monthly car wash subscription near me | Ready to buy | High | Growing search term nationally. Your plans page should target this. |
Three campaigns, each targeting a different type of customer. We start focused and expand based on what the data tells us.
Target people searching for car wash memberships and subscriptions. Highest lifetime value.
Target people searching for "car wash near me" and express wash in Mesquite.
Target people searching for solar, eco, or green car wash options.
We start here and adjust based on performance. If membership ads are producing results, we shift more budget there. The goal is always: spend where the returns are.
These are realistic previews of how Solar City will appear in Google search results.
Your Google Business Profile is your strongest digital asset. Here's where you stand on every major platform — and what we'll do to make you visible everywhere people search.
4.7 stars with over 650 reviews. This is a genuine competitive advantage — most local businesses would love these numbers. We'll build on this with optimized descriptions, updated photos, regular posts, and proper category selection to maximize how often you appear in Google Maps and the local pack.
You're showing up in Google Maps, powered by your Business Profile. We'll make sure your listing is fully optimized — services listed, photos updated, business description keyword-rich, and Q&A section populated. The goal: when someone searches "car wash near me," Solar City appears prominently with a compelling listing.
Apple Maps pulls much of its data from Yelp. Your Yelp presence is weak (3.0 stars, 9 reviews), which directly impacts how you appear to iPhone users — roughly half the mobile market. We need to verify whether Apple Business Connect is claimed and take control of your listing.
3.0 stars with just 9 reviews. This is hurting you in two ways: Yelp itself, and Apple Maps which uses Yelp data. We'll update the profile with current photos, hours, and business info, and develop a strategy to improve the review presence over time.
Bing powers search on Microsoft devices, Cortana, and some voice assistants. We'll verify your listing is claimed, accurate, and consistent with your other profiles. Often overlooked but still drives real traffic.
Your business name, address, and phone number need to match exactly across every directory — Google, Yelp, Apple, Bing, Yellow Pages, and others. Inconsistencies confuse search engines and hurt your rankings. We'll audit and fix every listing.
You can't improve what you can't measure. Here's how we'll set up your analytics so every marketing dollar is trackable and every decision is backed by data.
Analytics is already detected on your site — that's a good start. But we need to verify it's configured correctly. The new website will have analytics built in from day one, tracking every visitor, where they came from, and what they did on your site.
This is how you see exactly what people are typing into Google to find you — and where you rank for those searches. We'll set this up and monitor it to understand what's working and where to focus. It's the most direct window into your Google performance.
The most important piece. We'll track every action that matters to your business: phone calls, direction requests, membership page visits, and form submissions. This connects your ad spend to actual results — so you know exactly which campaigns bring in customers.
A simple, visual dashboard you can check anytime. No spreadsheets, no confusion — just clear numbers showing what's working. How many people visited, how many called, how many asked for directions, how your ads performed.
Every important customer action, connected back to the marketing that drove it.
Why this matters: Right now, you're spending money on ads without knowing if they work. Once this is set up, every decision — where to spend more, where to cut back, what content to create — will be driven by real data, not guesses.