Marketing Strategy

Solar City Car Wash

A clear plan to grow your business online — from your website to Google to social media.

Prepared For Quincy Sinkler
Prepared By SoTech Solutions
Date February 2026

What's Inside

  1. What We Heard & What We'll Fix
  2. The Competition
  3. Your Website
  4. SEO Audit
  5. Keyword Strategy
  6. Google Ads Strategy
  7. Google Business Profile & Local Presence
  8. Analytics & Data
Section 01

What We Heard & What We'll Fix

You told us about four frustrations. Each one points to a real, fixable gap. Here's what's happening, why, and exactly what we'll do about it.

I can't find myself on Google
What's Happening

Your Google Business Profile is strong — 4.7 stars with over 650 reviews. But Google isn't the only place people search. Yelp shows just 9 reviews with a 3.0-star average, and since Yelp powers Apple Maps results, that weak presence hurts how iPhone users find you through Maps or Siri.

Why

Google is only one piece of local search. Apple controls roughly half the mobile market. If Yelp and Apple Maps are neglected, you're invisible to a huge chunk of people searching "car wash near me" on their phones.

The Fix

We'll audit every directory — Apple Maps, Yelp, Bing Places, and others — to find what's claimed, what's missing, and what's outdated. We'll clean up your Yelp profile, claim Apple Business Connect, and make sure your business info is consistent everywhere.

I don't know if my Google Ads are working
What's Happening

You're spending money on Google Ads but have no clear way to tell if they're bringing in customers. Your website has analytics installed, but the key question is: are the right actions being tracked? Phone calls, direction clicks, membership sign-ups — if those aren't being measured, every ad dollar is a guess.

Why

Having analytics installed is only step one. It needs to be configured to track what matters. If your ads aren't connected to those events, there's no way to know which ads produce results and which waste money.

The Fix

We'll audit your current analytics setup, configure tracking for every action that matters, connect your ads to those events, and build a simple dashboard so you can see — at a glance — what's working.

I need social media but don't know where to start
What's Happening

You have an Instagram account with very few followers and no Facebook page at all. Without a Facebook page, you can't run Facebook or Instagram ads — it's a requirement. Meanwhile, your competitors are posting regularly and building local followings.

Why

Social media hasn't been a priority, and without a plan it's easy to let it slide. But in the car wash business, social is where memberships get sold and brand loyalty gets built — especially for a business with a story as compelling as solar-powered washes.

The Fix

We'll create a Facebook page, connect it to Instagram, and build a content strategy around your strengths. This is a foundation piece — once the page is active, it unlocks paid social advertising down the road.

My website isn't bringing in customers
What's Happening

Your website has structural problems that hold it back in search results. Some pages are missing the titles Google reads to understand what they're about. There's no blog. And when someone shares a link to your site on social media, it shows no preview image or description.

Why

Your site was built with visual design in mind, not search performance. The builder it's made with commonly creates these gaps. The missing pieces are exactly what separate a site that ranks from one that doesn't.

The Fix

We're proposing a new website — built from the ground up for search performance, speed, and conversions. We build it, we maintain it, we optimize it. Everything your current site can't do, the new one will.

Section 02

The Competition

You're not operating in a vacuum. Three competitors are within a few miles of you, and each one is investing in their digital presence in ways that Solar City isn't — yet.

Super Star Car Wash

2 locations in Mesquite · ~1-2 mi away

Express exterior chain expanding across Texas and Arizona. Professional, fast-loading website with a blog that publishes regular content to attract search traffic. Active social media presence. Running Google Ads with dedicated landing pages for memberships. Their online presence is polished and built to convert visitors into members.

Mister Car Wash

National chain · ~2 mi away

The largest car wash chain in the country with hundreds of locations. Massive marketing budget behind a professional website, strong search rankings, and a blog that drives organic traffic nationally and locally. They dominate search results for generic car wash terms in most markets they operate in. Their membership sign-up flow is seamless.

Caliber Car Wash

Regional chain · ~2.5 mi away

Growing express exterior chain with modern branding and a clean, professional website. Investing in content marketing and local SEO. Active on social media with a consistent posting schedule. They're building their digital presence the right way from the start — exactly what Solar City needs to do.

The Landscape

Here's how people search, where competitors show up, and where Solar City has room to win.

What Customers Type Into Google

  • "car wash near me" — the most common search
  • "best car wash in Mesquite" — comparing options
  • "car wash membership" — high-value, recurring customers
  • "express car wash" — speed-focused, impulse searches
  • "eco friendly car wash" — your sweet spot
What Competitors Are Doing

Where They're Showing Up

  • Running Google Ads on "car wash near me" searches
  • Publishing blog posts that rank for local questions
  • Bidding on membership-related keywords
  • Building dedicated landing pages for ad campaigns
  • Posting social media content for local reach
Where Solar City Has Gaps

What You're Missing

  • No blog content to capture search traffic over time
  • No dedicated landing pages for ad campaigns
  • Website isn't optimized for local search terms
  • No content around your biggest differentiator — solar power
  • Google Ads running without proper tracking
Where You Can Win

Your Biggest Opportunities

  • Eco keywords — no competitor owns this space
  • "Solar car wash" — you're the only one
  • Blog content — start publishing and catch up fast
  • Membership keywords — strong product, no search presence
  • Local search — 4.7 stars gives you a rankings edge

The takeaway: Your competitors have the digital basics covered — blogs, ads, fast websites. But none of them can claim what you can: a genuine solar-powered, eco-friendly car wash. That's a story worth telling, and we'll make sure it gets found.

Section 03

Your Website

Your current site is holding you back. Here's what we see, and what a new website built by SoTech would change.

Your Current Site

We took a close look at solarcitycarwash.com. Below are screenshots of what your customers see today.

Solar City Car Wash homepage
Homepage
Solar City Car Wash plans page
Plans Page

What a New Website Gets You

We're proposing a complete rebuild — designed for speed, search rankings, and turning visitors into members.

Blog for Search Traffic

2-4 posts per month on topics your customers are actually searching for. Each post is a new chance to show up in Google.

Fast, Mobile-First Design

Built to load fast on every device. Most of your customers will find you on a phone — the site will be designed for that first.

Built for Search From Day One

Every page structured so Google can read it, understand it, and rank it. Page titles, descriptions, business info — all done right.

Designed to Convert

Membership sign-ups front and center. Click-to-call buttons. Directions with one tap. Every page leads to an action.

Analytics From Day One

Know exactly how many people visit, where they come from, and what they do. No more guessing if your marketing is working.

We Build It. We Maintain It.

You focus on running your business. We handle the website — updates, improvements, and ongoing optimization.

A website that works as hard as you do.

Built by SoTech. Optimized for growth. Maintained so you never have to think about it.

Section 04

SEO Audit

We audited all 11 pages of solarcitycarwash.com. Here's what we found — organized by the areas that matter most for getting found in search.

11 Pages Audited
0 Blog Posts
~5 Pages Missing Titles
0 Social Sharing Previews

Technical Health

How well your site is built for search engines to read and understand.

  • Page titles (what Google reads to understand each page): Several pages are missing these entirely. The ones that exist are generic — they don't include your location or services, so Google doesn't know what to rank them for.
  • Page descriptions (what shows up under your link in Google): Most are duplicate or generic across the site. Each page should have a unique, compelling description that makes people want to click.
  • Social sharing previews: Missing on every page. When someone shares your link on Facebook or texts it to a friend, there's no image or description — just a bare URL.
  • Mobile performance: The site is built on an older platform that loads slowly on phones. Google uses mobile speed as a ranking factor — slow sites get pushed down in results.
  • Analytics: Google Analytics is detected on the site. This means some data is being collected, but we need to verify what's actually being tracked.
  • Crawlability: Google can access and read your pages (no blocking issues detected). But thin content on many pages means there isn't enough for Google to work with.

Local SEO

How well your site helps you show up in "near me" and local searches.

  • Business details for Google: Your site has basic business info that search engines can read, but it's missing the specific local business format that helps Google display your hours, address, and services directly in search results. Competitors who have this show up with richer, more clickable listings.
  • No blog or local content: There's no content targeting local search terms like "car wash Mesquite TX" or "best car wash near 75149." A blog with local content is how you build search authority over time.
  • Contact info: Your address, phone number, and hours are on the site, which is good. But the Contact Us page is missing its page title — a basic requirement.
  • Location pages: No dedicated page optimized for "car wash in Mesquite" — this is one of the highest-intent search terms for your business.

Off-Page SEO

How your business appears across the rest of the internet — beyond your website.

  • Google Business Profile: 4.7 stars with over 650 reviews. This is a genuine strength and a competitive advantage in local search. We'll build on this foundation.
  • Yelp: 3.0 stars with just 9 reviews. Since Yelp feeds Apple Maps, this weak presence directly hurts visibility for iPhone users.
  • Apple Business Connect: Status needs to be verified. If unclaimed, you have no control over how Solar City appears in Apple Maps and Siri.
  • Directory consistency: Listings across directories may have outdated or inconsistent info. Different phone numbers, old addresses, or missing listings tell search engines the data can't be trusted.
  • No Facebook page: Without a Facebook business page, you can't run Facebook or Instagram ads, and you're missing a major platform for local discovery.

Page-by-Page Findings

Here's what we found on each page of your current site, with the specific URL and what needs to change.

Page Status What We Found What the New Site Fixes
Homesolarcitycarwash.com/ Needs Work Page title is generic ("Solar City Car Wash"). Content loads dynamically which can slow down Google's ability to read it. Pricing and wash packages are present. Strong, keyword-rich page title. Fast-loading content. Structured business info Google can display in results.
About Us/about-us/ Good Page title present. Content tells the solar/eco story — but it could do much more for search. This is your most differentiated page. Expand the solar story with search-optimized content. This page should rank for "solar powered car wash."
Plans/plans/ Needs Work Membership plans and pricing exist but load dynamically. Page title is generic. No content beyond pricing cards — Google needs more text to understand and rank this page. Keyword-rich title targeting "car wash membership Mesquite." Add supporting content around membership value.
Family Plan/family-plan/ Needs Work Page title present but content is thin. Not enough for Google to rank this page for anything meaningful. Expand content. Target family-related car wash searches.
Fleet Program/fleet-program/ Good Page title present. Good niche page for commercial customers. Content is adequate but could be strengthened. Strengthen content to rank for "fleet car wash Mesquite" and similar terms.
Fundraising/fundraising/ Needs Work Content is thin. Page title may be missing. Community-focused page with potential but not enough content for Google to work with. Expand with details about the fundraising program. Target local community searches.
Free Wash/free-wash/ Needs Work Lead capture page. Minimal content. Page title needs verification. Proper title and supporting content. Optimize the form for conversions.
Contact Us/contact-us/ Missing Basics Page title is missing — Google can't properly identify what this page is. Address and hours are present, which is good. Add proper title. Add business info Google can display in search. Embed map.
Careers/careers/ Missing Basics Page title is missing. Content is thin. Low priority for search rankings but should have the basics. Add proper title. Low priority but included in the rebuild.
Privacy Policy/privacy-policy/ Good Standard legal page. Adequate for its purpose. No changes needed. Standard page carried over.
Under Construction/under-construction/ Needs Work Placeholder page that's visible to Google. If not in use, it should be hidden from search engines. Remove or redirect. No placeholder pages in the new site.
Homesolarcitycarwash.com/
Needs Work
What We Found
Page title is generic ("Solar City Car Wash"). Content loads dynamically which can slow down Google's ability to read it.
What the New Site Fixes
Strong, keyword-rich page title. Fast-loading content. Structured business info Google can display in results.
About Us/about-us/
Good
What We Found
Page title present. Content tells the solar/eco story — but it could do much more for search.
What the New Site Fixes
Expand the solar story with search-optimized content. This page should rank for "solar powered car wash."
Plans/plans/
Needs Work
What We Found
Membership plans and pricing exist but load dynamically. Page title is generic.
What the New Site Fixes
Keyword-rich title targeting "car wash membership Mesquite." Add supporting content around membership value.
Family Plan/family-plan/
Needs Work
What We Found
Page title present but content is thin. Not enough for Google to rank this page.
What the New Site Fixes
Expand content. Target family-related car wash searches.
Fleet Program/fleet-program/
Good
What We Found
Page title present. Good niche page for commercial customers.
What the New Site Fixes
Strengthen content to rank for "fleet car wash Mesquite" and similar terms.
Fundraising/fundraising/
Needs Work
What We Found
Content is thin. Page title may be missing.
What the New Site Fixes
Expand with details about the fundraising program. Target local community searches.
Free Wash/free-wash/
Needs Work
What We Found
Lead capture page. Minimal content.
What the New Site Fixes
Proper title and supporting content. Optimize the form for conversions.
Contact Us/contact-us/
Missing Basics
What We Found
Page title is missing — Google can't properly identify what this page is.
What the New Site Fixes
Add proper title. Add business info Google can display in search. Embed map.
Careers/careers/
Missing Basics
What We Found
Page title is missing. Content is thin.
What the New Site Fixes
Add proper title. Low priority but included in the rebuild.
Privacy Policy/privacy-policy/
Good
What We Found
Standard legal page. Adequate for its purpose.
What the New Site Fixes
No changes needed. Standard page carried over.
Under Construction/under-construction/
Needs Work
What We Found
Placeholder page that's visible to Google. Should be hidden from search engines.
What the New Site Fixes
Remove or redirect. No placeholder pages in the new site.

The bottom line: Most of these issues stem from the current platform's limitations. The new website addresses every one — proper page titles, strong content, business info Google can read, social sharing that works, and a blog to build search authority over time.

Section 05

Keyword Strategy

These are the search terms we'll target across your website, blog, and ads. Organized by what people are looking for.

Service Keywords

KeywordIntentPriorityNotes
express car wash Mesquite TXReady to buyHighCore service + location. Top Google Ads target.
car detailing Mesquite TXReady to buyHighHigh-value service keyword. Attracts premium customers.
car wash membership MesquiteReady to buyHighMembership intent = recurring revenue. Build a page around this.
full service car wash MesquiteReady to buyMediumBroader service term. Good for website content.
hand car wash Mesquite TXReady to buyMediumIf offered — differentiates from automated competitors.
express car wash Mesquite TX
HighReady to buy
Core service + location. Top Google Ads target.
car detailing Mesquite TX
HighReady to buy
High-value service keyword. Attracts premium customers.
car wash membership Mesquite
HighReady to buy
Membership intent = recurring revenue. Build a page around this.
full service car wash Mesquite
MediumReady to buy
Broader service term. Good for website content.
hand car wash Mesquite TX
MediumReady to buy
If offered — differentiates from automated competitors.

Eco & Unique Keywords

KeywordIntentPriorityNotes
solar powered car washExploring / BrandHighYour biggest differentiator. Own this completely.
eco friendly car wash near meReady to buyHighGrowing search trend. Solar City is perfectly positioned.
green car wash MesquiteReady to buyMediumLow competition. Relatively easy to rank for.
sustainable car wash TexasExploringLowBlog content opportunity. Broader geographic reach.
solar powered car wash
HighExploring / Brand
Your biggest differentiator. Own this completely.
eco friendly car wash near me
HighReady to buy
Growing search trend. Solar City is perfectly positioned.
green car wash Mesquite
MediumReady to buy
Low competition. Relatively easy to rank for.
sustainable car wash Texas
LowExploring
Blog content opportunity. Broader geographic reach.

Local Keywords

KeywordIntentPriorityNotes
best car wash Mesquite TXReady to buyHigh4.7 stars with 650+ reviews makes this winnable.
car wash near 75149Ready to buyMediumZIP code searches are common on mobile.
car wash open today MesquiteReady to buyMediumReal-time intent. Business hours must be accurate everywhere.
car wash near me MesquiteReady to buyHighProximity-driven. Strong Google profile + local presence wins this.
best car wash Mesquite TX
HighReady to buy
4.7 stars with 650+ reviews makes this winnable.
car wash near 75149
MediumReady to buy
ZIP code searches are common on mobile.
car wash open today Mesquite
MediumReady to buy
Real-time intent. Business hours must be accurate everywhere.
car wash near me Mesquite
HighReady to buy
Proximity-driven. Strong Google profile + local presence wins this.

Long-Tail Keywords

KeywordIntentPriorityNotes
unlimited car wash plans MesquiteReady to buyHighMembership-focused. High conversion intent.
car wash with free vacuum MesquiteReady to buyMediumFeature-specific search. Mention in website copy if offered.
cheapest car wash Mesquite TXReady to buyLowPrice-sensitive traffic. May not align with brand positioning.
monthly car wash subscription near meReady to buyHighGrowing search term nationally. Your plans page should target this.
unlimited car wash plans Mesquite
HighReady to buy
Membership-focused. High conversion intent.
car wash with free vacuum Mesquite
MediumReady to buy
Feature-specific search. Mention in website copy if offered.
cheapest car wash Mesquite TX
LowReady to buy
Price-sensitive traffic. May not align with brand positioning.
monthly car wash subscription near me
HighReady to buy
Growing search term nationally. Your plans page should target this.
Section 06

Google Ads Strategy

Three campaigns, each targeting a different type of customer. We start focused and expand based on what the data tells us.

Campaign 1

Membership

Target people searching for car wash memberships and subscriptions. Highest lifetime value.

50%
of budget
Campaign 2

Express / Local

Target people searching for "car wash near me" and express wash in Mesquite.

30%
of budget
Campaign 3

Brand / Eco

Target people searching for solar, eco, or green car wash options.

20%
of budget

Recommended Starting Budget: $1,000 – $2,000/month

50%
30%
20%
Membership (highest lifetime value)
Express / Local (impulse searches)
Brand / Eco (awareness)

We start here and adjust based on performance. If membership ads are producing results, we shift more budget there. The goal is always: spend where the returns are.

What Your Ads Will Look Like

These are realistic previews of how Solar City will appear in Google search results.

Campaign 1 — Membership
solarcitycarwash.com https://solarcitycarwash.com › membership
Unlimited Car Wash Plans — Solar City Mesquite
Wash every day for one low monthly price. No contracts, cancel anytime. Express tunnel wash in under 4 minutes. Join 650+ happy customers at Mesquite's top-rated car wash.
4.7-Star Rated · Open 7 Days a Week · Free Vacuums · Solar Powered
Campaign 2 — Express / Local
solarcitycarwash.com https://solarcitycarwash.com › express-wash
Express Car Wash in Mesquite — Sparkling Clean in 4 Minutes
Skip the wait. Solar City's express tunnel delivers a spotless wash in under 4 minutes. Conveniently located on Gus Thomasson. Membership plans available — wash every day.
Under 4 Min Wash · No Appointment Needed · Open Early to Late · Mesquite, TX
Campaign 3 — Brand / Eco
solarcitycarwash.com https://solarcitycarwash.com › about
Solar-Powered Car Wash — Clean Car, Clean Energy | Mesquite TX
The only solar-powered car wash in Mesquite. Get a premium wash while reducing your carbon footprint. Express tunnel, full-service detailing, and unlimited membership plans available.
Solar Powered · Eco-Friendly · 4.7 Stars on Google · Locally Owned

Campaign Targeting

Radius 5–10 miles around your Mesquite location. Tighter for express wash (5 mi), wider for membership and eco keywords (10 mi).
Schedule Ads run during business hours plus one hour before/after. Higher bids on weekends when car wash traffic peaks.
What We Track Phone calls, direction clicks, membership page visits, form submissions. Every click tied to a measurable result.
Bidding We start with manual control to learn what works, then shift to automated bidding once we have enough data.
Section 07

Google Business Profile & Local Presence

Your Google Business Profile is your strongest digital asset. Here's where you stand on every major platform — and what we'll do to make you visible everywhere people search.

Google Business Profile

Strong Foundation

4.7 stars with over 650 reviews. This is a genuine competitive advantage — most local businesses would love these numbers. We'll build on this with optimized descriptions, updated photos, regular posts, and proper category selection to maximize how often you appear in Google Maps and the local pack.

Google Maps

Active

You're showing up in Google Maps, powered by your Business Profile. We'll make sure your listing is fully optimized — services listed, photos updated, business description keyword-rich, and Q&A section populated. The goal: when someone searches "car wash near me," Solar City appears prominently with a compelling listing.

Apple Maps

Needs Verification

Apple Maps pulls much of its data from Yelp. Your Yelp presence is weak (3.0 stars, 9 reviews), which directly impacts how you appear to iPhone users — roughly half the mobile market. We need to verify whether Apple Business Connect is claimed and take control of your listing.

Yelp

Needs Attention

3.0 stars with just 9 reviews. This is hurting you in two ways: Yelp itself, and Apple Maps which uses Yelp data. We'll update the profile with current photos, hours, and business info, and develop a strategy to improve the review presence over time.

Bing Places

Needs Audit

Bing powers search on Microsoft devices, Cortana, and some voice assistants. We'll verify your listing is claimed, accurate, and consistent with your other profiles. Often overlooked but still drives real traffic.

Directory Consistency

Needs Audit

Your business name, address, and phone number need to match exactly across every directory — Google, Yelp, Apple, Bing, Yellow Pages, and others. Inconsistencies confuse search engines and hurt your rankings. We'll audit and fix every listing.

What We'll Do

Section 08

Analytics & Data

You can't improve what you can't measure. Here's how we'll set up your analytics so every marketing dollar is trackable and every decision is backed by data.

Google Analytics

Analytics is already detected on your site — that's a good start. But we need to verify it's configured correctly. The new website will have analytics built in from day one, tracking every visitor, where they came from, and what they did on your site.

Google Search Console

This is how you see exactly what people are typing into Google to find you — and where you rank for those searches. We'll set this up and monitor it to understand what's working and where to focus. It's the most direct window into your Google performance.

Conversion Tracking

The most important piece. We'll track every action that matters to your business: phone calls, direction requests, membership page visits, and form submissions. This connects your ad spend to actual results — so you know exactly which campaigns bring in customers.

Reporting Dashboard

A simple, visual dashboard you can check anytime. No spreadsheets, no confusion — just clear numbers showing what's working. How many people visited, how many called, how many asked for directions, how your ads performed.

What We'll Track

Every important customer action, connected back to the marketing that drove it.

  • Phone calls — from your website, Google listing, and ads
  • Direction requests — "Get Directions" clicks from Google Maps and your site
  • Membership page visits — how many people are looking at your plans
  • Form submissions — contact forms, free wash signups, fleet inquiries
  • Website traffic by source — Google search, Google Ads, social media, direct
  • Search rankings — where you show up for your target keywords over time
  • Ad performance — clicks, calls, and conversions per campaign per dollar

Why this matters: Right now, you're spending money on ads without knowing if they work. Once this is set up, every decision — where to spend more, where to cut back, what content to create — will be driven by real data, not guesses.